Social Media Marketing

Social Media Marketing offers new opportunities for developing your business if you are in B2B or B2c business. At Top3, we have the Internet marketing background and social media expertise to help shape the online presence of any businesses, organizations and individuals that are looking to create a buzz around their products or services while increasing link popularity for their website.

While Social Media may be the ‘new kid on the block’, it is quickly becoming an important component in any organic search campaign. SMM can aid with the overall search effort, it can also be used as an independent strategy.

• Social media marketing ultimately means many things to many people. 
  
• Social bookmarking (eg. Delicious, Google Bookmarks)
  
• Social news (eg. Digg, Reddit)
  
• Social networking (Facebook, LinkedIn)
  
• Social tagging (eg. StumbleUpon)
  
• Social answers and collaboration type sites(Yahoo Answers, Wikipedia) to help expose the masses to great content on client sites.

The benefits of using social media marketing are many, including:
a) It creates awareness of great content 
b) It increases traffic, RSS subscriptions and more to a site – while traffic is a benefit, sites need visitors to take some sort of action, are RSS subscriber counts are often a sound metric.
c) It builds the authority of the content publisher – done properly, others in the space will begin to view the article publisher as an authority on the topic of the social media submission, which leads to further opportunities and sales.
d) It helps develop a network of similar interest individuals – many of those supporting social media submissions will have some interest in the topic, and therefore make good allies for future submissions.
e) It ultimately builds links, which leads to improved search engine positioning. As this form of link creation is completely a function of quality of content, it is a very search engine friendly ways of building links.