Search Engine Optimization in Singapore | SEO Expert Services

The Internet has largely contributed to the successes of many companies around the world today; prospering those who have the insight, knowledge and skills to make the most out of this highly-influential medium to maximise their profits. Conversely, the ever-evolving nature of the WWW also deems it a daunting place for businesses that do not possess the know-how to attract and convert the rowing amount of global online searchers/users into sales leads and loyal customers.

If you currently own a website but have yet to reap your returns from the wealth of opportunities that cyberspace has to offer, we are here to provide you with a successful online marketing solution in the form of Search Engine Optimisation (SEO).

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What is SEO?

What is SEO?

SEO is the process of enhancing and optimising your website so that it is found at the top of organic search results. It is a complex process on website optimisation (on site) and link building (off site). Appearing high in organic search results increases your online popularity, driving more organic traffic to your website.

SEO tells search engines that your site offers the best content for a particular topic by presenting your pages as the most relevant for a given search query. Search engines display sites it believes are experts in their fields and relevant to web users.  SEO involves writing pages that include keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

Once the search results are posted, a user is far more likely to explore the links on the first page because they are the most relevant to what they are looking for. The higher a page is ranked on the search engine results page (SERP), the more visitors it will likely receive from search engine users, and in turn, return the most profit for your business.

WHY IS SEO IMPORTANT?

SEO IS IMPORTANT Search Engine Optimization is an integral part of any businesses aiming to establish a prominent online presence. SEO is the process of structuring a web page so that it can easily be found, read and indexed by search engines in the most effective manner possible. Successful SEO makes your website and its content, attractive, relevant and visible to not only search engines, but your potential customers. Search engine users find what they’re looking for by searching for specific keywords/phrases and choosing the most relevant result available. You want your site to have as many opportunities to be included in those search results as possible.

With the employment of effective SEO, it is quite easy to differentiate your site from the masses and propel your business’s virtual presence above that of your rivals. Without this vital element of online marketing, most businesses could not continue for long in such a competitive situation. Imagine what it would be like if no one could easily find your place of business, or even your telephone number. A website without SEO is like having a silent phone number. Unless your customers know your URL, they wont be able to find you. Search engine optimization allows your business to be found globally or locally by individuals who are seeking precisely what you offer, providing benefits for just about any organisation that wants to reach people.

Developing a unique SEO strategy for your website will allow your business to grow, by generating more traffic, increased revenue, credibility, a brand following, customer loyalty and most importantly, a strong market position.

MORE THAN JUST WORDS

Targeting the right keywords or key phrases is the most important part of SEO. That is what makes Top3 Media different. We develop a long term strategy, that meets your business goals and direction. SEO will only lead to quality leads and conversions if you are targeting the right prospects. Through competitor analysis and keyword research, Top3 Media will develop a keyword strategy that is aligned with your business activities.

At Top3 Media, we acknowledge that SEO should not replace all your marketing efforts. Increasing website traffic is only a stepping block, for the rest of your marketing programme. Treated as a holistic strategy, we will work closely with your marketing teams to help your business highly key products or services to a wider market, improve leads and conversion and increase your revenue organically. This holistic approach will help your business grow exponentially

THE BENEFITS TO HIRING EXPERIENCED SEO CONSULTANTS

Once you’ve understood the positive impact that Search Engine Optimisation (SEO) can have on your ROIs, the next logical step would be to implement it for the betterment of your business’s online performance.

You Get Value-For-Money

A good SEO consultant or agency will first conduct a comprehensive analysis on your website and the business that your operate to determine a SEO Strategy. Rest assured that your money will be well spent; backed by expertise and experience.

You Get Peace Of Mind

It is very important that you build a strong rapport with your SEO consultant or agency so they can understand the needs of your business better. This can only be done if you believe in their integrity and trust their quality of work.

You Get Better Website Content

A good SEO consultant or agency makes the most of your content by using the right keywords or key phrases to enhance the popularity of your website. This enables online searchers worldwide to see your website as a top search result should they be looking for a product/service that you are offering.

OUR CLIENTS

Once you’ve understood the positive impact that Search Engine Optimisation (SEO) can have on your ROIs, the next logical step would be to implement it for the betterment of your business’s online performance.

THE GROWING IMPORTANCE OF SEARCH

Today, search engines are widely used by everyone to find products and services, information and research. If you establish an online presence, you will be able to tap on to vast opportunities. Search engines function to connect customers to businesses worldwide.

You lose out if your customers are unable to find you online. Therefore, it is essential that you strive to achieve top rankings for related search terms. Effective SEO will ensure that your target audience will be able to find you and buy from you because you are located high in search engine results.

THE INGREDIENTS OF SUCCESSFUL SEO

The foundation of an effective SEO campaign, and ultimately a successful web presence, begins with outstanding content. Without a supply of original, creative and informative content, it is impossible to expect visitors to stay long, bookmark, or share your site with others. Every page within your website, should provide value to the visitor, whilst preserving your integrity, sharing knowledge, and demonstrating you’re an expert in your field. YOU are the expert in your field, so prove it. Writing rich content for your web pages allows your expertise, trust factor, and keyword relevancy to increase dramatically. This will ultimately direct traffic to your site, increasing ranking and most importantly, revenue. Unless you balance SEO-friendliness (helping people find your site) with user-friendliness (make people want to stay there) you wont be able to achieve your true objective, conversion. Your real goal involves more than just generating traffic. Your want them to do something whilst they’re on your site. That something is converting a visitor into a customer.

Having a wide variety of quality backlinks (incoming links to your site from other sites) is another important aspect of search engine optimization, and proves to both your potential customers and the search engines, that you are the expert in your chosen field. Creating excellent, unique content will have websites naturally linking to you over time, but relying solely on this puts your business at a huge disadvantage. SEO specialists can create inbound links to your site, using targeted keywords, demonstrating your website has meaning and carries expertise. These links to your page are like having someone vouch for you. The bigger and better the linking site, the more value the link has, ultimately increasing your traffic and search result ranking.

Keyword selection is another vital aspect of a successful search engine optimization campaign. Selecting your search terms (keywords) is not difficult, but it can make or break the overall success of your marketing strategy. Simply think about what you would like users to type into Google to make your website appear. Some things to consider when selecting your keywords include:

Keyword selection is another vital aspect of a successful search engine optimization campaign. Selecting your search terms (keywords) is not difficult, but it can make or break the overall success of your marketing strategy. Simply think about what you would like users to type into Google to make your website appear. Some things to consider when selecting your keywords include:

  • Natural language- What would I search for to find my product?
  • Other perspective- What would someone else call what I have to sell?
  • Customer mindset- How do regular people talk about my product/service?
  • Industry jargon- What do experts call my product/service?

It is important to consider how the search engine views your keywords in order to tailor a solution that will increase your ranking. A search engine can detect the following:

  • Web pages that contain the exact phrase.
  • Web pages that have all words in close proximity to each other.
  • Web pages that have all words not necessarily close together.
  • Web pages that contain other forms of the word (customize/customization)
  • Links text that contains exact  phrase/keywords in a different sequence.
  • External web pages that link to your site about the same keyword.
  • Web pages that contain the keywords in special formatting (bold/italic)

 

Of course, there are more scientific methods for choosing keywords than a quick brainstorm, but identifying what your potential customers will search for is the building block of a successful online marketing strategy. Keyword SEO requires ongoing monitoring and tweaking because the nature of rankings is transitory. Search engine rankings fluctuate, and you have to make tweaks to adapt.

  • 70% of links search users click on are organic.
  • 70-80% of users ignore paid ads.
  • 75% of users NEVER scroll past the first page of results.
  • 60% of clicks go to the top 3 search results.
  • Search and e-mail are the top tw Internet activities.
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%.

 

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